Nowadays, the sports industry plays an important role in the health industry. The sports featured town with tourism+sports industry has ushered in significant development opportunities. On the whole, China's sports tourism accounts for about 5% of the annual output value of the tourism industry. The development of sports tourism in China is not yet mature, but the market potential is huge. Compared with traditional products, sports related products have no low peak season, and the market profit rate is high. In 2015, China's actual investment in sports tourism was 79.1 billion yuan, up 71.9% year on year. Mountain outdoor, water sports, ice and snow sports have developed rapidly. A number of fitness and leisure industries have emerged, and sports featured towns have become a hot trend. In the future, emerging sports such as hiking, diving, skiing, and sports cycling will be injected into sports towns, which will become the primary choice for the construction of sports featured towns. The sports industry will expand from pursuing scale to improving quality and competitiveness, and the sports industry will surely usher in major strategic opportunities.